The Oklahoma Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET), is launching a statewide campaign highlighting the link between smoking and Type 2 diabetes.

In Oklahoma, diabetes is one of the 10 leading causes of death, affecting nearly half a million residents (14%) — and more than one million Oklahomans are affected by prediabetes. Studies show that people who smoke have up to a 40% higher risk of developing Type 2 diabetes than non-smokers. Additionally, people with diabetes who smoke are more likely to have trouble with insulin dosing and managing their condition.

“While most people are aware of the cancer risks, there are many other health risks associated with tobacco use, including Type 2 diabetes,” said Julie Bisbee, TSET executive director. “This new campaign highlights these additional harms. ”

The “Diabetes Kitchen Counter” ad follows a man through several decades as he places items on a table, such as his keys, wallet, phone and cigarettes. As years pass, diabetes medication gets added to the items because of his tobacco use. Ultimately, he decides to quit tobacco with the Helpline.

Type 2 diabetes is preventable and manageable by focusing on making healthy lifestyle choices each day.

The “Diabetes Kitchen Counter” campaign will be broadcast on TV and radio statewide and also includes social media content and print and digital ads. To see this campaign and learn more about health risks involved with tobacco use, visit OKhelpline. com. Ready to quit? Call the Oklahoma Tobacco Helpline at 1-800-QUIT NOW to get started.